I'm a strategic communications and marketing, content consultant, writer and editor for clients in government, higher education, health & healthcare, and technology.

LinkedIn profile

What I do:
—Develop, apply and optimize content marketing strategy for B2B and B2C clients, campaigns and platforms

—Write and edit

—Audit existing content for quality, alignment, and performance

—Map content to customer journey and business goals

—Build or refine editorial calendars and campaign strategies

—Create and clarify brand voice and tone and train others to apply it

—Create repeatable systems to scale content efficiently

—Hire and manage staff and freelance content marketing teams

Skills and tools:

—Editorial management & processes: high-quality content production, editorial calendars, brand/style guide development, editorial recruitment (staff and freelance), management and mentorship

—Content management systems: SharePoint, WordPress, Drupal, bespoke CMS

—Data and analytics: GA4, Semrush

—Project management and communications: Asana, Basecamp, Teamwork, Google Workspace, Slack

-User experience: California State University, Fullerton certificate program

Awards:

National Magazine Award nominee (writing)

Knight Journalism Fellow, Centers for Disease Control and Prevention

CASE Awards (higher education)