I’m an executive-level manager, content creator and strategist who has worked with and for dozens of leading media companies and digital and print brands. I’ve created award-winning content-led campaigns for B2C and B2B.

I’ve been on staff at AOL (UK), Yahoo!, Time, Inc., Conde Nast, Hearst, American Media, and Gruner + Jahr and have also put in time on several startups.

For four years I led digital content strategy and creation at the Chancellor’s Office of the California State University, the country’s largest four-year system of public higher education.

Now a contractor, I continue to create content and lead content and UX strategy for a variety of clients specializing in public safety (law enforcement, fire service, EMS and 911), technology, higher education and healthcare.

LinkedIn Profile

A bit more about me:

I'm a National Magazine Award-nominated journalist.
I'm a Knight Journalism Fellow (Centers for Disease Control).
I've held senior management roles overseeing teams OF all sizes, from TWO to more than 60.
I've created, launched or relaunched dozens of websites and other digital products and projects.
I've overseen successful integrated marketing/custom content programs, including creating dozens of videos and several social media campaigns.
my work, ON MY OWN AND AS A PART OF TALENTED TEAMS, has won multiple awards:
— CASE District VII Awards For Calstate.edu, ThE CSU’s Public-facing site (2017, 2018, 2019)
— pearl awards (custom content; nissan "Innovation for endurance" campaign)
— min AWARDS (best sponsored website; email newsletter)
Henry luce award (email newsletter), PARENTING.COM
Folio Award (BRONZE) for inaugural issue of Pain Solutions Magazine

Brands for which I've created content:

The california State university (Office of the CHancellor, CHICO STATE, CAL STATE FULLERTON, CSU DOMINGUEZ HILLS)
AT&T FirstNet
Yale medicine (social media)
university of phoenix
U.S. Department of Transportation, National Highway Traffic Safety Administration - National 911 Program and Office of EMS
HEALTH MONITOR: CLINICIAN UPDATE
Nissan (“Innovation for endurance” facebook campaign)
providence hospitals (southern california: st. John’s Medical Center, holy cross medical center, tarzana cedars-sinai medical center)
Torrance Memorial Medical Center
The Ritz-Carlton
Danone
Canyon Ranch Resort & Spa
Time, Inc. Books
Nestle
Hyundai
GlaxoSmithKline
Pfizer (GETold.com)
Guthy-Renker
The Survivor's Club
Intent.com
Helen Keller International
MasterCard

I've also developed original courses in writing and editing for the Web (mediabistro.com) and taught magazine writing to adult/continuing education learners (arizona state university).

About

About

I’m an executive-level manager, content creator and strategist who has worked with and for dozens of leading media companies and digital and print brands. I’ve created award-winning content-led campaigns for B2C and B2B.

I’ve been on staff at AOL (UK), Yahoo!, Time, Inc., Conde Nast, Hearst, American Media, and Gruner + Jahr and have also put in time on several startups.

For four years I led digital content strategy and creation at the Chancellor’s Office of the California State University, the country’s largest four-year system of public higher education.

Now a contractor, I continue to create content and lead content and UX strategy for a variety of clients specializing in public safety (law enforcement, fire service, EMS and 911), technology, higher education and healthcare.

LinkedIn Profile

A bit more about me:

I'm a National Magazine Award-nominated journalist.

I'm a Knight Journalism Fellow (Centers for Disease Control).

I've held senior management roles overseeing teams OF all sizes, from TWO to more than 60.

I've created, launched or relaunched dozens of websites and other digital products and projects.

I've overseen successful integrated marketing/custom content programs, including creating dozens of videos and several social media campaigns.

my work, ON MY OWN AND AS A PART OF TALENTED TEAMS, has won multiple awards:

— CASE District VII Awards For Calstate.edu, ThE CSU’s Public-facing site (2017, 2018, 2019)

— pearl awards (custom content; nissan "Innovation for endurance" campaign)

— min AWARDS (best sponsored website; email newsletter)

Henry luce award (email newsletter), PARENTING.COM

Folio Award (BRONZE) for inaugural issue of Pain Solutions Magazine

Brands for which I've created content:

The california State university (Office of the CHancellor, CHICO STATE, CAL STATE FULLERTON, CSU DOMINGUEZ HILLS)

AT&T FirstNet

Yale medicine (social media)

university of phoenix

U.S. Department of Transportation, National Highway Traffic Safety Administration - National 911 Program and Office of EMS

HEALTH MONITOR: CLINICIAN UPDATE

Nissan (“Innovation for endurance” facebook campaign)

providence hospitals (southern california: st. John’s Medical Center, holy cross medical center, tarzana cedars-sinai medical center)

Torrance Memorial Medical Center

The Ritz-Carlton

Danone

Canyon Ranch Resort & Spa

Time, Inc. Books

Nestle

Hyundai

GlaxoSmithKline

Pfizer (GETold.com)

Guthy-Renker

The Survivor's Club

Intent.com

Helen Keller International

MasterCard

I've also developed original courses in writing and editing for the Web (mediabistro.com) and taught magazine writing to adult/continuing education learners (arizona state university).