I'm a fractional editorial director, content consultant and occasional writer/editor for clients in government, higher education, health/medicine and technology.

What I do:
—Audit existing content for quality, alignment, and performance
—Map content to customer journey and business goals
—Build or refine editorial calendars and campaign strategies
—Clarify brand voice and tone and train others to use it
—Create repeatable systems to scale content efficiently
—Align content with messaging

LinkedIn Profile

My superpowers:

—Editorial management & processes: high-quality content production, editorial calendars, brand/style guide development, editorial recruitment (staff and freelance), management and mentorship

—Deep knowledge of health/medicine, higher education, public safety technology, user experience, and content strategy and optimization across platforms

-An abiding curiosity about the world and people

When might you need a fractional editorial director?

To quote a July 2025 LinkedIn article: Hiring a fractional content lead makes sense when:

• A founder or head of marketing is drowning in content decisions
  

• A brand is shifting, rebranding, or launching something new
  

• Content quality has flatlined, but quantity keeps rising
  

• There’s internal confusion about voice, pillars, or priorities
  

• Leadership wants results and not more freelancers to manage