Editorial lead & content strategist - Nissan "Innovation for Endurance" program/campaign - 2007 - 2013

Client: Rodale Grow Marketing

• Led creation of award-winning content for a $12M program renewed annually for six years. Content included Facebook posts, blogs, original video scripts, ads/copywriting, and content for events.
• Working with photographer, videographers and event manager, I created dozens of original posts and videos annually featuring athletes and celebrities.
• Launched and managed a Facebook community that grew to 170K.
• Collaborated with MSN front page team to expand reach of the program nationally and with Nissan’s agency, OMD Chiat Day.

Program is no longer online.